What is Coaching?

Coaches and clients develop a mutual deep respect and rapport that allows the client to feel comfortable and safe as they move from their current place of impasse to one of success.

Imagine a team of two, you and your coach, together brainstorming, identifying your true goals, mapping out a course of positive action and determining a time frame of accountability to reach your goal/s. All the while you have regular nonbiased support to insure you achieve success.  The coach is the facilitator of change but it is the client that does the work.  The map will have to be constantly reassessed to fit the needs and skills of the client.

Coaching is the process whereby the client learns or applies unrealized skills and tools to make positive changes in their life.  Coaching removes the negatives: can’t do, don’t know how, don’t know why, fears, self sabotage, and other behaviours and attitudes that often holds a person back from the life they desire.

The coach assists the client’s progression of change for a better understanding of themselves as a person, values and strengths; as well as the personal and professional direction is maintained under a time line to reach success.

The Formal Definition

Personal and Professional Life Coaching is the process of assessing existing thoughts and emotions, reviewing behaviour patterns, identifying specific goals and discerning hidden saboteurs. It is supportive of the client in making a plan of action and helping them to follow through to reach a desired outcome.

Other names or titles for Coaching

Coaching comes in many forms and is called by many names.  Though this skilled service has been around for several decades, the term is still fairly unknown to the general population.  Coaches, trainers, leaders, guides, mentors, and some counsellors started renaming this specialized service in the past several years to provide a distinctiveness and understanding in marketing this unique professional service.

Hence, you will find Personal and Professional Life Coaching also known as …

  • transformational coaching
  • developmental coaching
  • directional coaching
  • results coaching
  • confidence coaching
  • leadership coaching
  • growth coaching
  • skills coaching
  • facilitator coaching
  • mentoring

Who uses Life Coaching?

The simple answer is anyone and everyone.   We can all use assistance at some point in our lives to help us get on track, to reach our highest potential, to transition through difficult periods in life, to get help building relationships or just to have a happier and healthier life.

What other areas can coaches deal with?

Life Coaching is flourishing in many areas and those listed below are just a few.

  •  Personal Growth and Development
  • Professional Growth and Development
  • Stress Management and Balance
  • Work and Life Balance
  • Self Confidence, Self Worth and Self Esteem
  • Personal and Professional Relationships and Communication Building
  • Career Challenges and Changes
  • Lifestyle
  • Weight Management
  • Time Management and Organization
  • Health, Aging and Self Care
  • Mid Life Crisis – Menopause and Andropause
  • Adapting to or preparing for move to another country, state or city
  • Behaviour and Attitude Transformation
  • Family Dynamics
  • Dealing with Past and Present Conflicts
  • Dealing with Loss
  • Learning how to set and reach goals
  • Business Management
  • Disease Management
  • And much more
Health Work Career Friends Signpost Showing Life And Lifestyle Balance



LIFE COACHING DOES NOT TAKE THE PLACE OF MENTAL HEALTH THERAPIES. Clients are respectfully referred to the appropriate practitioner when necessary. Life Coaching is not the same as ‘counseling’ or ‘therapy’.

PROFESSIONAL LIFE COACHING DOES NOT INCLUDE FINANCIAL COACHING, COUNSELING, INVESTING OR ADVICE.  Coaches are not trained nor legally licensed to provide these services.  Please seek appropriate professional assistance for financial advice.

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